It’s been an interesting first six months for me as the new Marketing Manager for Archi-Technology (and its affiliated software company, MasterLibrary™).
Crafting the brand messaging for an independent technology consulting company that doesn’t easily fit into an existing market niche has been challenging, but rewarding, especially as our website has grown in scope and depth.
When friends asked what my new employer does, I used to answer “we make buildings smarter” followed by a short torrent of techno-babble about core infrastructure and Communications, Life Safety and Automation (CLA) systems.
Now I take a different tact.
We help students learn and enable teachers to become better educators.
We help health-care facilities improve patient outcomes while operating more productively.
We save, inform, educate, entertain, and secure people, places and ideas.
And in between points A and Z, we take care of myriad details about the technology that makes these things possible.
As part of brand development, another responsibility has been to start the company’s blogging efforts to share knowledge and start conversations with clients and colleagues. We’re definitely new to the world of blogging but, hey, you gotta start somewhere.
Thanks for reading and, as always, we’d love to hear from you.
Best wishes for a happy, healthy and prosperous New Year.
—Mark Winterstein, Marketing Director